Stellantis / TOFAŞ

The situation

Marketing, sales and general managers across the Citroën, Peugeot, Opel and DS brands. What was missing at this level was not knowledge of the tools but calibration: at the start of the session most participants overestimated what AI could do and underestimated how much human oversight it still needs. Investment decisions rest on exactly those two misjudgements.

What we did

• →An overview of the AI ecosystem: which tool exists for what, and where its limits begin
• →Myths against reality: that agents run without human oversight, that a larger context window improves performance by itself, that hallucination will be solved outright in the next generation, that a fine-tuned model always beats a general-purpose one
• →Hands-on prompting. In the exercises a well-framed prompt was seen to improve output quality by as much as 150 per cent
• →A lab on real business scenarios, close to the decisions the group actually makes

The outcome

What the day produced was not a list of tools but a recalibrated expectation: telling apart where AI is genuinely strong from where human oversight remains non-negotiable. Participant satisfaction was measured above 95 per cent.