Case Study
Hepsiburada
Meeting AI: A Starting Guide for Women Entrepreneurs
E-commerce, community programme · A 90-minute online workshop within the “Yol Arkadaşın Burada” programme
The situation
Participants in Hepsiburada’s programme for women entrepreneurs: women from a range of fields, most without a technical background, running their own businesses. The obstacle here is not the number of tools but the threshold to starting. Nobody spends time learning this before seeing what it does for their own work.
What we did
- An entry point that assumes no technical knowledge: less what the tools are, more what they make easier
- Hands-on practice on examples from participants’ own businesses
- Concrete uses showing where AI fits into how they already work
The outcome
This was outreach rather than a corporate team programme. The aim was not measurable behaviour change but getting entrepreneurs without a technical background to try it once. No outcome measurement of the kind collected on corporate programmes was taken here, so there is no figure.